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Channel: Regina Maiseviciute – Mintel Groupsite
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Reviving Japan’s turbulent beer market

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With Oktoberfest celebrations underway around the world, we take a look at one of the world’s biggest beer markets—Japan. The Japanese beer market has experienced turbulent times in recent years. According to Mintel estimates, overall per capita consumption has been decreasing due to the ageing population and changing consumption patterns, particularly as consumers increasingly prefer […]

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